Telstra: Uncaged (Installation)

Animation, Design, Direction, Installation

Direction, Design
Agency: Tribal DDB
Production Company: Mighty Nice


Working with Mighty Nice in Sydney, I was lucky enough to direct an in-store ambient experience for Telstra’s flagship store on George Street. A lively community of birds came to life on the store’s giant LED display. With a luscious environment which animated as the time of day changed, Telstra’s massive in-store display was transformed into a delightful portal to another living world. The birds were also brought into the physical realm through 3D-printed and paper-crafted displays created by paper sculptor Marine Coutroutsios.