Community America “We Rise”

Direction, Design, 3D Animation, 2D Animation, TVC

Robertino Zambrano uses his trademark illustrative style to tell this heroic story of hope, collective ambition and the power of rising up as a community.

Carefully animated transitions full of movement and life make the piece feel like a choreographed dance of lines and flashes of colour, creating a visual collage of artful heroic moments.

The voiceover and hero portrayed is Patrick Mahomes, star of the Kansas City Chiefs, the local team to the CommunityAmerica headquarters. This isn’t just his story though, it is the collective story of the rise of every small business owner, delivery man, parent, whose lives are all intertwined in a collective hope to build something big together as a community.

CLIENT: Community America Credit Union
CREATIVE AGENCY: Cactus
PRODUCTION COMPANY: Nexus Studios
ANIMATION STUDIO: Mighty Nice
DIRECTOR: Robertino Zambrano
PRODUCER: Fernanda Garcia Lopez