Direction, Design
Agency: R/GA
This piece was released with Google Wallet's Merchant Kit which was distributed to all participating businesses. The video explains to merchants and their employees the basic ins and outs of using the new Google Wallet payment platform. Google posed us with the challenge of transforming highly-specific, potentially dry and technical information into a clear, enjoyable and consumable experience.
Produced at R/GA Digital Studio
Credits
Production Team
Producer: David Kalvert
CG Coordinator: Mark Voelpel
Direction/Creative Direction: Robertino Zambrano & Tolga Yildiz
Lead Animators & CG Artists: Chad Yapyapan & Thomas Parrinello
Motion Design: Garry Waller
Sound Design: The Inimitable Mike Frank